Analysis. Performance. EXpertise.

— Bespoke Analysis Solutions

Bespoke data analysis for sports clubs and organisations. Apex Performance was founded to help sports teams and organisations unlock the full potential of their performance analysis departments. Having spent years in elite sports environments, working with over 40 coaches, we understand the demands on Analysts. By working collaboratively with existing staff, Apex Performance allows teams to operate more efficiently, make smarter use of their resources, and elevate performance without disruption.

Trusted by Elite Organizations

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The View from the Apex

Clarity through collaboration.

Our Philosophy

Over a decade working with elite Coaches, Analysts, and Performance Departments has taught us one thing: success happens when staff can focus on what they do best.

Our goal: deliver best in class analysis solutions to your team, so you can focus on what matters most — coaching and developing your players to perform at their absolute best.

We don't just crunch numbers. We understand your context and translate it into actionable clarity. Like a sherpa who knows every route to the summit, we guide you through your processes, data, and analytics to add value where it matters most.

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Our Core Services

Three distinct approaches to elevate your analysis department and drive performance

01

Bespoke Projects

Targeted Solutions. Real Impact.

For teams that know where their challenges lie, bespoke projects provide tailored solutions to solve key performance questions, optimise workflows, and support recruitment and other strategic objectives.

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02

Auditing & Process Optimisation

Unlocking Time.

Free up time for analysts to focus on coaching relationships and high-value tasks, our auditing service identifies bottlenecks and optimises workflows. Over a few days, we assess your current systems and provide actionable recommendations.

Optimize Your Workflows →
03

In-Tournament / High-Pressure Support

Performance Under Pressure.

Our focus is on maintaining precision and clarity under pressure. During high-stakes periods, such as in-season peaks or tournaments, we provide expert support to implement and execute analysis processes seamlessly.

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Testimonials

What can you expect from our collaboration?

"Apex Performance integrated seamlessly into our performance staff. Their knowledge of the game, ability to communicate complex ideas with clarity, combined with a deep understanding of our coaching context, has made them a trusted part of our performance team."

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Johann van Graan

Head of Rugby, Bath Rugby

"Apex Performance quickly became a valued extension of our analysis department, bringing fresh ideas and an external perspective. Through close collaboration, we streamlined key processes and introduced practical solutions that saved valuable time, allowing us to continue delivering high-quality analysis across the board."

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Dan Cooper

Head of Performance Analysis, Bath Rugby

"Steve, now Director of Apex Performance, was a dedicated member of our sports staff who always committed to delivering service of the highest quality. As Head of Performance Analysis between 2018 and 2023, he played a key role in modernizing his department, bringing new ideas and processes that enhanced the support provided to our coaches and players."

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Laurent Marti

President, Union Bordeaux Bègles

"I have the privilege of being supported by Steve and Gauthier of Lab Sport Co Bordeaux two highly skilled professionals who know how to identify the right levers for growth. Their strength lies in transforming their analyses into simple, directly applicable keys that enable rapid daily progress, both in team cohesion and overall performance. This bespoke support has allowed me to take my coaching to the next level, to better understand myself, and to be more effective in supporting my players."

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Anatole Guérin

Coach, Bordeaux 3x3 | Le Lab Sport Co Bordeaux

"Steve has been an invaluable partner to Setanta College in development and delivery of educational material on all things performance analysis. What sets him apart is his ability to take complex, abstract data and translate it into something clear and meaningful, communicating with coaches and athletes in a way that's simple, practical, and genuinely useful. His expertise and clarity of thought have made him a pleasure to work with"

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PJ Wilson

Academic Director

"Steve, from Apex Performance, worked on creating our Sports Data Analysis & Performance Modelling postgraduate module. The knowledge, diligence and talent for making complex ideas digestestable were of an excellent standard."

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Christine Büxmann

Postgraduate Lead

"Coming Soon: We're in the process of gathering testimonials from our valued clients."

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Coming Soon

"Coming Soon: We're in the process of gathering testimonials from our valued clients."

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Coming Soon

Let's Reach the Peak Together

Schedule a consultation to discuss your specific needs

Get in Touch

Ready to gain clarity on your performance data? Whether you're looking for a complete analysis solution or need support with a specific project, we're here to help you reach new heights.